The telecom provider was promoting its internet device as a valuable alternative to conventional mobiles. The primary challenge for the company’s business was not attracting adequate demand for their devices.
1) Studying Local Internet infrastructure Availability: A comprehensive investigation into the local internet infrastructure and the identification of regions with subpar broadband performance were essential in comprehending the market gap and customizing appropriate solutions. By utilizing data-driven methods, we were able to pinpoint specific areas where our internet device could provide a substantial upgrade compared to the current broadband alternatives.
2) Introducing Device as Broadband Replacement: Recognizing the limitations of existing broadband services in certain areas, our’s decision to introduce their internet device as a viable alternative was a strategic move to capture market share in underserved regions. We highlighted the device’s portability, reliability, and ease of installation.
3) Free Wi-Fi in Public Transport: Expanding the device’s utility by providing free Wi-Fi access on public transportation was an our innovative approach to reaching a broader audience and demonstrating the device’s capabilities in real-world scenarios. This initiative also served as a marketing tool, allowed potential customers to experienced the device’s performance firsthand.
4) Promoting Device to Cybercafes: Recognizing the potential of cybercafes as a captive audience, our efforts to highlight the benefits of telecom provider’s internet device over traditional broadband connections were a targeted approach to expanding our customer base. We convinced cybercafe owners to switch to a more efficient and cost-effective solution.